Weekend Review: Not So Cloudy

by Bunzi on Tuesday, October 1, 2013

On a cloudy weekend in September (it was cloudy somewhere), Cloudy with a Chance of Meatballs 2 easily took the weekend crown.  The $34 million take was slightly lower than some of our weekend prognosticators expected, but it still ends up being a top 5 September opener of all time.  It will be interesting to see just how much money this movie will gain over its October run, but I see no reason to believe we won’t be seeing $125 million.  There isn’t anything opening against it that would provide direct competition, unless of course you want to take your little one to see Machete Kills

Prisoners had a modest drop-off from its opening weekend, and finished in 2nd place with just over $10 million.  This movie is still getting excellent word of mouth, and my feeling is that its current $38 million total could still have enough force to push this film to over $60 million.

Rush did finish on the podium, though its theater expansion was not as celebrated as many executives had expected.  Ron Howard movies are generally smart, and well told, but they are often catered to niche audiences and might lose those folks that want to see a spectacle.  Rush is now sitting at $10 million and with some interesting releases over the next several weeks, this movie will be quickly forgotten and hard pressed to make $30 million.

Two other opening movies completed our top 5 as Baggage Claim and Don Jon each finished around $9 million.  Unfortunately, don’t expect much in the coming weeks from either movie. 

Insidious Chapter 2 is still on its way to $80 million after making $6.5 million and finishing in 6th place, followed by The Family, which brought only $3.7 million.  Instructions Not Included finished behind them, and in deeper leagues, its $38 million might be a wonderful surprise.  If you have it on your roster, you were a better psychic than I, since I certainly didn’t expect to see it finish over $40 million.

The top 10 is rounded out by two strong holders, which just don’t want to go away.  They of course are We’re the Millers and The Butler, each taking over $2 million.